Antiquely: Where India’s Lost Craft Finds Its Way Back Home

In a market flooded with machine-made imitations, Antiquely draws a hard line: only the real craft deserves a place in your home.

India, December 2, 2025: Some brands enter the market trying to be the loudest. Antiquely didn’t. It stepped in quietly, with a simple intention: to bring real Indian craftsmanship back into people’s homes at a time when most “antique-style” décor looked manufactured, polished, and strangely soulless.

Founders With a Shared Mission

The founders Vijay Kumar Nuthalapati, Founder of Surya Media, having built and led multiple ventures before founding Antiquely, brings deep operational experience and a passion for bridging traditional craft with modern retail; Srimukhi Chukula (LLB), and Vaishnavi Jhawar (TEDx Speaker, Former Lecturer at the University of Westminster, Ex-GroupM for Nestle, Coke, American Airlines, Nespresso), built the brand around a core idea: authentic décor shouldn’t be hidden behind showroom doors or limited to people who know where to find it. It should be easy to discover, easy to own, and priced in a way that respects both the artisan and the customer.

Craft Rooted in India’s Artisan Communities

Over 120 artisans across Rajasthan, Gujarat, Uttar Pradesh and Tamil Nadu currently craft for Antiquely, producing small batches of 30–50 pieces that often sell out quickly. All products are made using recyclable, sustainable and high-quality reclaimed wood, giving each piece a longer shelf life and a lighter environmental footprint. From hand-carved teak mirrors to reclaimed-wood tables and charpai-style candle holders, every piece carries the texture of real hands at work. Customer favourites like the Vintage Wall Light and Large Vintage Keys are consistently among the brand’s top-selling items.

A Website That Makes Handmade Truly Accessible

This is where the Antiquely website became central to the brand. Instead of being just an online store, it works like a digital extension of the workshops Antiquely partners with. Visitors can browse everything from reclaimed-wood furniture, carved wall pieces, vintage-inspired décor accents, trays, boxes, mirrors, candle stands, and artisanal gifting items, all crafted in small batches. These are the kinds of pieces you’d normally only stumble upon in tucked-away craft clusters or local artisan hubs. Now they’re available nationwide, and they tend to move quickly; collections sell out often because no two batches look exactly the same.

Bid, Discover, and Bring Home One-of-a-Kind Craft

At Antiquely, we also embrace the excitement of discovery through our auction-style listings. Introduced for the first time in India in this format, our auction concept lets customers bid on unique, handcrafted, and vintage-inspired pieces in real time. This creates a dynamic marketplace where every item finds its true value through genuine interest, curiosity, and competition. It’s not just shopping, it’s an experience that lets buyers engage, explore, and win pieces that speak to them.

Why Customers Return

What sets Antiquely apart is its belief that authenticity doesn’t need to come at a premium. The imperfections, variations, and textures in each item aren’t flaws, they’re the point. Customers often say Antiquely pieces feel like “bringing a part of history home.”

The Brand’s Promise Going Forward

As the online catalogue grows and more artisans join hands with the brand, Antiquely continues to focus on the same promise: bring real craft into real homes, keep cultural techniques alive, and make décor that carries a story instead of a trend.

Antiquely isn’t about perfection, it’s about authenticity — and that’s exactly what keeps people coming back.

Discover pieces crafted in small batches, before they sell out.

Explore more at the Antiquely website and bring home décor that tells a story.

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Antiquely HandcraftedByIndia MadeInIndiaBrand IndianArtisans SupportLocalArtisans CraftedInIndia