Vipin Perfume Launches “Mystique Aura” – Ushering a New Era in Indian Perfumery

India’s fragrance industry embraces a bold new chapter with the launch of *Mystique Aura*, an exclusive premium perfume line from Vipin Perfume. Seamlessly blending traditional Indian essence with global sophistication, Mystique Aura sets out to redefine luxury for the discerning modern Indian.

Handcrafted with rare and high-quality ingredients sourced globally—including Mysore sandalwood, Bulgarian rose, and Assam Oudh—Mystique Aura embodies elegance, depth, and authenticity. This carefully curated line debuts with three signature scents, each capturing a unique facet of Indian identity:

• Ruh-e-Banaras – A warm and spicy composition that pays homage to the spiritual soul of India.
• Noor-e-Raat – A romantic, floral scent featuring jasmine sambac and soft white musk, ideal for evening wear.
• Saffron Mirage – A bold unisex blend of citrus and oudh, perfect for those who wish to make a statement.

Speaking on the launch, Vipin Agnihotri, founder of Vipin Perfume, shared his vision:

“At a time when India is emerging as a key player in global luxury, Mystique Aura is a tribute to the timeless beauty of Indian olfactory heritage.”

He added,

“We wanted to create something distinctly Indian, yet universally appealing—something that resonates with both tradition and modern aspiration.”

With Mystique Aura, Vipin Perfume positions itself not just as a brand, but as a custodian of India’s rich fragrance tradition, elevated for a global stage.
Mystique Aura is now available across select retail outlets and online platforms.