
The Mumbai premiere of Netflix’s upcoming film Aap Jaisa Koi turned into a stylish affair as several well-known faces from the entertainment industry made an appearance. From veteran actors to rising stars, the red carpet buzzed with energy and elegance, offering a peek into the excitement surrounding the film’s release.
Among the early arrivals was R Madhavan, who looked sharp in a casual yet dapper ensemble. Known for his charming screen presence and selective film choices, his attendance sparked interest about whether he has a special connection to the project.
Fatima Sana Shaikh, who’s been making strong choices in content-driven cinema, also caught attention with her chic, minimalistic look. Rohit Saraf, another rising talent known for his popularity among young audiences, added a fresh vibe to the event.
The presence of these names gave the screening a good mix of experienced and new-age talent — a reflection of the kind of content Netflix is increasingly curating for Indian viewers.
Aap Jaisa Koi is said to explore emotional themes with a fresh narrative approach, promising both drama and relatability. While details about the film’s plot remain under wraps, the strong turnout at its screening suggests Netflix is betting big on its impact.
The platform continues to expand its footprint in India’s Tier 2 cities, where viewers are increasingly engaging with digital content that mirrors their realities but with a cinematic edge. Events like this not only generate hype but also signal a growing cultural shift — where OTT platforms are as glamorous and influential as traditional movie launches.
Unlike conventional theatre releases, OTT film promotions rely heavily on digital buzz and influencer-led events. The Aap Jaisa Koi screening fits that model perfectly — focusing on media visibility, social media traction, and youth appeal.
The guest list also included several fashion and lifestyle influencers, suggesting that Netflix is targeting a broad viewership beyond just film lovers — reaching into lifestyle and youth-centric communities.
With stars like R Madhavan, Fatima Sana Shaikh, and Rohit Saraf lending their support, Aap Jaisa Koi has already made its mark before hitting screens. As anticipation builds, especially in smaller cities where OTT content is booming, the film may just become Netflix’s next homegrown hit. One thing’s clear — the line between Bollywood premieres and OTT screenings is quickly fading, and the red carpet is now digital.