NVIDIA-Backed Perplexity Launches AI Browser to Challenge Google Chrome

A new AI-powered web browser developed by Perplexity, a startup backed by tech giant NVIDIA, is aiming to redefine how users access and interact with online information. Positioned as a direct challenge to Google Chrome, the browser promises faster, more accurate answers using artificial intelligence. The move has stirred curiosity among tech users in India, especially in Tier 2 cities where digital adoption is rapidly growing.

What Sets Perplexity’s Browser Apart?

Unlike traditional browsers that rely heavily on search engines and multiple tabs, Perplexity’s AI browser integrates search and summarisation directly into the browsing experience. Users can ask questions in natural language, and the browser delivers detailed, conversational responses — saving time and reducing clutter.

The browser also learns from user preferences to improve response relevance over time, aiming to become a smarter assistant for daily internet use.

AI Meets Everyday Browsing

With rising interest in generative AI tools across the globe, Perplexity’s browser is tapping into the demand for simpler, more intuitive digital experiences. It goes beyond traditional keyword searches and delivers information in a more direct, human-like format — something that appeals to students, content creators, and young professionals alike.

This development comes as part of a broader trend where AI is being integrated into consumer tools, from writing assistants to voice-driven apps.

Relevance for Indian Users

For Indian users, especially those from Tier 2 cities like Lucknow, Coimbatore, Bhopal, and Visakhapatnam, such tools offer a major productivity boost. With more students, small business owners, and creators relying on mobile and web platforms for work and learning, a responsive AI-powered browser could make online tasks faster and more efficient.

Perplexity’s clean interface and voice query features also cater well to users who are newer to the internet or prefer regional languages.

Competition for Google Chrome?

While Google Chrome currently dominates the browser market, Perplexity’s entry signals a shift in what users now expect from browsers. If the AI experience proves reliable and secure, it could slowly eat into Chrome’s share — particularly among users seeking smarter tools and integrated help.

Tech analysts note that while Chrome focuses on speed and extensions, Perplexity is targeting a content-first experience, where answers matter more than links.

Conclusion

Perplexity’s AI-powered browser represents a fresh chapter in internet browsing — one where artificial intelligence meets simplicity and speed. As India’s digital population expands beyond metros into smaller cities, tools like this could play a key role in shaping how people consume knowledge, solve problems, and stay informed. Whether it can truly compete with Google Chrome remains to be seen, but the shift toward smarter browsing has clearly begun.