Maddock Films and Prime Video Strike Major Slate Deal, Surprising Audiences with Badlapur 2

A major announcement has just rippled through Bollywood and streaming circles. Maddock Films has entered into a multi-year, post-theatrical agreement with Prime Video. The deal covers eight upcoming films—including Param Sundari, Thama, plus surprise sequels like Badlapur 2 and Shiddat 2, and a war drama titled Ikkis. For many audiences, it’s more than a licensing deal—it’s a glimpse into how the next wave of Indian cinema will reach viewers far beyond the theatre.

What the Deal Includes

Maddock’s partnership with Prime Video gives the streaming platform exclusive global rights to all eight films after their theatrical run. Among them:

• Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor, hits theaters on August 29.
• Thama, part of Maddock’s horror-comedy universe, brings together Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui.
• The deals also teased sequels like Badlapur 2 and Shiddat 2, sparking buzz online.
• Ikkis, a war drama with Agastya Nanda, promises an emotional lean into history.

Why This Matters

For film fans in smaller towns, this deal signals how cinema is becoming more accessible. These sequels respond to nostalgic demand—Badlapur and Shiddat already have loyal fanbases. And genre-wise, the horror-comedy universe has shown that Indian audiences love originality and local flavour with a twist.

Bigger Picture: Streaming and Storytelling In Tandem

This collaboration strengthens how Madock films are global by design—blending theatrical release buzz with OTT accessibility. It gives audiences the best of both worlds: big-screen cinema followed by the convenience of streaming. For India’s evolving entertainment landscape, the model speaks to how stories will be consumed going forward.

Conclusion

By finalizing this slate with Prime Video, Maddock Films highlights a growing trend: Indian movies are no longer bound by geography. Fans in Tier 2 cities and beyond now have an easy path to the latest titles—whether through local theatres or streaming platforms. The next few years promise to bring blockbuster storytelling, whether in theatres or at home.