With rising tuition fees and evolving job markets, college students in India are increasingly turning to freelancing as a side hustle. From graphic design and content writing to coding and
As Artificial Intelligence (AI) becomes more accessible, small businesses in Tier-2 cities like Nagpur are beginning to integrate it into daily operations. One surprising area of innovation is inventory management
India’s startup wave is no longer confined to Bengaluru, Mumbai, or Delhi. A quiet but powerful revolution is taking place in Tier-2 and Tier-3 cities, where young entrepreneurs are launching
In a significant step toward digital empowerment, micro, small, and medium enterprises (MSMEs) in Gujarat are increasingly adopting digital tools with the help of government-backed platforms. This shift aims to
As online shopping spreads beyond big cities, Tier-2 and Tier-3 India is quickly becoming a hotspot for direct-to-consumer (D2C) brands. From skincare and fashion to home goods and local snacks,
India’s rural fintech scene is buzzing in 2025, as investors shift their attention beyond urban markets. With digital inclusion steadily growing in Tier-2 and Tier-3 towns and even in remote
In an unexpected rise to fame, the Tamil thriller Kana Kanneer has taken over OTT conversations across India. What started as a modest regional release has now gone viral, drawing
With rising competition from regional cinema and OTT platforms, Bollywood has begun targeting Tier-2 cities more actively for film promotions. From roadshows in Indore to college events in Nagpur, the
In recent years, YouTube has become a powerhouse platform for regional storytelling, especially for Marathi and Bhojpuri web series. These languages, long underrepresented on mainstream OTTs, are now finding a
India’s OTT landscape is set for a regional revolution. By the end of 2025, major streaming platforms are planning to launch a wider slate of original content in regional languages.
