
Ayushmann Khurrana’s film Thamma continues its strong run at the box office, overtaking Sunny Deol’s Jaat to become the 12th biggest Hindi hit of 2025. The film’s consistent performance highlights Khurrana’s steady connect with audiences beyond metros, where stories rooted in emotion and relatability still draw crowds. Its success also reinforces his reputation as one of the few stars who balance content and commerce effectively.
Thamma started with a modest opening but gained momentum through positive word of mouth, especially in Tier 2 and Tier 3 cities. The film’s emotional storytelling, supported by a tight screenplay and grounded performances, helped it strike a chord with family audiences. Unlike big-budget releases driven by spectacle, Thamma relied on narrative strength and strong character arcs to stay relevant even in its third week.
Trade experts note that the film’s consistent earnings reflect a shift in audience preference towards relatable, well-told stories rather than just star power. The response in regions like Lucknow, Nagpur, and Indore played a crucial role in boosting its nationwide collection. While larger urban centers showed steady growth, smaller towns contributed heavily to its repeat viewing numbers.
The film’s performance also highlights the renewed faith in mid-budget cinema. With production costs kept in check and marketing driven largely by digital engagement, Thamma managed a strong profit margin without the dependence on aggressive promotions. Its journey echoes a familiar Ayushmann pattern—connecting with everyday Indian realities through stories that feel personal yet cinematic.
As Thamma climbs the charts, surpassing Jaat and entering the list of top Hindi earners this year, it signals the audience’s readiness for diverse cinema. For Ayushmann Khurrana, it’s another reminder that authenticity still sells, and for Bollywood, it’s proof that strong storytelling can outshine scale any day.