She Turned Food Reels Into a Career: The Story of Bingelife’s Pratiksha Jaiswal

Pratiksha Jaiswal, known fondly as Bingelife, isn’t your average content creator. With over 149,000 followers on Instagram, she’s built a niche capturing Nagpur’s food, lifestyle, travel and comedy in a style that’s both warm and real.

Pratiksha’s journey began during her MBA in Marketing while posting food reviews as a side interest. Her relatable take on dishes caught the attention of a popular food chain, which offered her a discount and the confidence to post more consistently. Fast forward to now, and Bingelife is her full-time brand.

That small boost transformed something casual into a steady career. Her academic background gives her an edge. She treats every blog, reel, and collaboration like a marketing campaign crafted with strategy and a touch of heart.

On her feed, you’ll find quirky couple sketches, travel snippets, restaurant reviews, and everyday humor. She posted memorable reels like exploring boutique hotels, shooting range fun, wedding moments, or quirky couple skits that hit right at the heart.

Followers appreciate that her content is polished yet never staged. She’s the friend whose recommendations you trust. Her recent reel featuring a hotel in Nagpur drew engagement with fans commenting on the aesthetics and her lighthearted narration.

Her path wasn’t smooth. Balancing assignments, shoots, and grades tested her resolve. But the lockdown became a turning point. She dug deeper into social media, honing videography, storytelling and building connections that transformed her hobby into a career.

Pratiksha credits her upbringing for fueling her passion. Growing up in a food-loving household instilled in her a love for authenticity. And thanks to the encouragement of peers and followers, Bingelife quickly gained momentum.

Now, she’s scaling up. Recently featured by First India, she’s being recognized for blending creativity and entrepreneurial grit. Her content will likely extend beyond Instagram. Brands, tourism boards, boutique hotels and beyond are lining up for collaborations.

Looking ahead, she could launch deeper narratives like travel mini-series, cooking specials, even dedicated local tours. Her voice is grounded, genuine and always evolving.

Pratiksha often speaks about upcycling clothes, conscious living, and spending adult money wisely. Her approach combines accountability and joy whether it’s comfy fashion, couple comedy, or culinary experiments.

In a world full of filters, Pratiksha Jaiswal is a reminder that authenticity connects. She’s not just taste-testing. She’s taste-making. And that’s why Nagpur listens when Bingelife speaks.