Why Online Casino Ads Target Indian Youth
Online casinos have grown rapidly in popularity, and their advertisements increasingly target young Indians, including those in Tier 2 cities. Promises of quick wins, high rewards, and an exciting lifestyle
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How Fake Celebrity Collaborations Are Scamming Small Brands
Celebrity endorsements have a strong influence on consumer behavior, and many small brands in India, including those in Tier 2 cities, try to leverage this trend to boost sales. However,
The Psychology of People Falling for Ponzi Schemes
Ponzi schemes continue to lure investors across India, including in Tier 2 cities, despite widespread awareness of financial frauds. These schemes promise unusually high returns in a short period, appealing
How UPI Fraudsters Use Emotional Manipulation
Unified Payments Interface (UPI) has transformed digital transactions in India, making payments fast and convenient. However, the rise of UPI has also given way to fraudsters who exploit trust and
Why Fake Crypto Exchanges Are Multiplying
Cryptocurrency has gained popularity across India, including in Tier 2 cities, attracting investors eager to explore digital assets. However, the growing interest has also led to a surge in fake
How Deepfake Technology Is Used in Fraud
Deepfake technology, which uses artificial intelligence to create realistic but fake images, videos, or audio, is emerging as a new tool for fraud. In India, including Tier 2 cities, fraudsters
Why Fake Courses Are Booming on Social Media
The demand for skill development and online learning has skyrocketed in India, especially among young professionals and students in Tier 2 cities. Social media has become a hub for course
How Instagram Giveaway Scams Work
Instagram giveaways are a popular way for brands and influencers to engage followers, but they have also become a tool for scammers. Across India, especially in Tier 2 cities, social
How Fake Luxury Pages Scam Buyers
Social media has made luxury brands more accessible, but it has also given rise to fake luxury pages that exploit eager buyers. Across India, especially in Tier 2 cities, shoppers
The Rise of Digital Love Scams
Online dating and social media have opened new ways to connect, but they have also become fertile ground for digital love scams. Across India, particularly in Tier 2 cities, individuals
