In a surprising shift, many Gen Z viewers across India are choosing to take intentional breaks from binge-watching OTT content. Once enthusiastic consumers of back-to-back web series, reality shows, and
The latest season of Indian Idol has struck a fresh note, bringing a distinctly regional flavour to the national stage. With more contestants hailing from Tier-2 and Tier-3 cities, the
The return of Panchayat with its third season has sparked conversations across India, especially among young viewers in Tier-2 and Tier-3 towns. The show’s simple storytelling, rooted characters, and rural
South Indian cinema continues to make waves across India’s entertainment landscape, and the latest success comes in the form of Kalki 2898 AD. The futuristic action epic has shattered box
As India’s streaming boom continues, the stories told on OTT platforms are evolving rapidly. Yet, much of the content still revolves around metros like Mumbai, Delhi, or elite boarding schools.
As India’s entertainment industry becomes more inclusive and content-driven, a new wave of talent from Tier-2 cities is breaking into mainstream platforms. In 2025, several promising actors from smaller towns
After entertaining millions for nearly two decades, the popular Hindi sitcom ‘Taarak Mehta Ka Ooltah Chashmah’ is set to go off-air later this year. The announcement has stirred nostalgia among
With just weeks to go before the much-awaited release of ‘Pushpa: The Rule’ in July, anticipation is soaring across India, particularly in Tier-2 cities. The sequel to the blockbuster ‘Pushpa:
The Marathi-language web series ‘Shraddha’ is making waves across India, proving that regional content is no longer limited to state boundaries. With its gripping storyline, strong performances, and cultural authenticity,
The teaser for ‘Mirzapur Season 3’ has set social media abuzz, igniting excitement among fans across India. One of the most awaited OTT releases of the year, the crime thriller’s
