As viewing habits evolve, filmmakers are increasingly adapting their storytelling formats. Director Arul Ajit recently weighed in on the growing trend of audience preference for shorter films. With attention spans
As the digital content landscape continues to evolve in India, influencers and brands are finding themselves at a crucial juncture—balancing creativity with credibility. With growing viewer fatigue towards overt promotions
Influencer marketing in India is undergoing a curious transformation in 2025. Gone are the days of polished promotions and rehearsed endorsements. Today, it’s all about chudails in sarees, hilarious roast
As we move deeper into 2025, social media continues to evolve rapidly—reshaping how Indians connect, consume, and communicate. From Tier 1 cities to Tier 2 and even smaller towns, new
Global pop icon Taylor Swift has shared her thoughts on re-recording her 2017 album Reputation, calling it the one project she once believed couldn’t be enhanced by a re-recording. As
The much-anticipated Indo-Pak romantic comedy Abir Gulaal, starring Pakistani actor Fawad Khan, has been indefinitely postponed. The decision comes amidst rising diplomatic tensions between India and Pakistan, leading to concerns
Bombay, directed by Sanjay Niranjan, hit the screens on May 30, bringing a gritty crime drama to Indian audiences. Set against the backdrop of the bustling metropolis, the film delves
The Hindi suspense thriller Interrogation premiered on ZEE5 this week, adding to the growing list of crime-based content available on Indian OTT platforms. With a focus on intense questioning, layered
Shubhchintak, a Gujarati-language crime thriller, released on May 30 and has begun to generate interest among regional film audiences. With its focus on psychological tension, moral ambiguity, and layered storytelling,
Released on May 23, Kapkapiii brings a unique blend of horror and comedy to the Hindi-speaking audience. A remake of the popular Malayalam film Romancham, this version attempts to retain
