Tamil Thriller ‘Kana Kanneer’ Goes Viral on OTT: Here’s Why
In an unexpected rise to fame, the Tamil thriller Kana Kanneer has taken over OTT conversations across India. What started as a modest regional release has now gone viral, drawing
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Bollywood’s Tier-2 Outreach: Are Local Promotions Working?
With rising competition from regional cinema and OTT platforms, Bollywood has begun targeting Tier-2 cities more actively for film promotions. From roadshows in Indore to college events in Nagpur, the
The Rise of Marathi and Bhojpuri Web Series on YouTube
In recent years, YouTube has become a powerhouse platform for regional storytelling, especially for Marathi and Bhojpuri web series. These languages, long underrepresented on mainstream OTTs, are now finding a
OTT Platforms to Roll Out More Regional Originals by 2025 End
India’s OTT landscape is set for a regional revolution. By the end of 2025, major streaming platforms are planning to launch a wider slate of original content in regional languages.
‘Panchayat’ Season 4 Confirmed: Small-Town Storytelling Still Wins Big
Amazon Prime Video has officially confirmed Season 4 of Panchayat, one of India’s most loved small-town web series. The announcement has delighted fans who’ve followed the journey of Abhishek Tripathi
Beyond Bollywood: Why Local Languages Need Stronger OTT Backing
As India’s digital consumption rises, OTT platforms are reshaping the entertainment landscape. Yet, while Hindi and English dominate the screen space, regional and local language content remains underrepresented. For a
Netflix Renews Indian Originals; ‘Mismatched’ to Conclude with Season 4
Netflix has officially renewed several popular Indian web series, reaffirming its focus on regional storytelling that resonates with diverse audiences. While The Royals, Black Warrant, and Maamla Legal Hai are
