Dating Apps in India See 12% Drop: Are Gen Zs Shifting Back to Offline Meet?
In a surprising shift, dating apps in India have recorded a 12% decline in user engagement over the past few months, with Tier-2 cities seeing a more noticeable drop. As
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Nagpur’s Youth Opt for Hybrid Careers: Part-Time Jobs Meet Freelance Culture
As job landscapes evolve across India, young professionals in Tier-2 cities like Nagpur are embracing hybrid career paths that blend part-time employment with freelance work. This shift reflects changing aspirations,
‘Quiet Vacationing’ Gains Popularity Among Tier-2 Millennials: What’s the Trend?
As the buzz around hyper-social travel fades, a new trend is gaining ground among India’s Tier-2 millennials—quiet vacationing. Far from the chaos of crowded tourist spots, young professionals are opting
Why Madhya Pradesh’s Smaller Towns Are Seeing a Surge in Youth Migration to Metro Cities
In recent years, Madhya Pradesh’s smaller towns such as Sagar, Chhindwara, Betul, and Rewa have witnessed a noticeable outflow of young people heading to metropolitan cities. From pursuing higher education
Desi Dating App ‘TrulyMadly’ Adds Vernacular Support – Will Gen Z in Nagpur Swipe More?
In a move aimed at expanding its reach beyond metros, Indian dating app TrulyMadly has introduced vernacular language support, catering specifically to users from Tier-2 and Tier-3 cities. This update
K-Beauty’s Rural Boom: Korean Skincare Products Now Trending in Small Town Salons
What started as a niche skincare trend among metro-based influencers has now taken root in India’s small towns. Korean beauty, or K-Beauty, is no longer just a buzzword in big
Summer Travel Trends: Tier-2 Millennials Opt for Budget Solo Trips to Northeast India
With the rise of flexible work, budget travel options, and the growing appeal of offbeat experiences, millennials from India’s Tier-2 cities are increasingly choosing solo trips to the Northeast. Places
‘Quiet Quitting’ vs ‘Hustle Culture’: What Gen Z in India’s Tier-2 Cities Think in 2025
As workplace values continue to evolve, India’s Gen Z workforce is redefining the rules of engagement. In Tier-2 cities like Nagpur, Indore, and Kochi, young professionals are increasingly split between
Not Diet or Exercise: 101-Year-Old Social Media Influencer Shares 1 Secret to Her Long and Healthy Life
In a world obsessed with superfoods and fitness trends, a 101-year-old social media influencer from Mumbai has become an unexpected voice of wisdom. With a growing online following, she recently
Is ‘Quit-Tok’ Taking Over? Why Young Indians Are Publicly Leaving Jobs
In a growing trend across social media, young professionals in India are posting videos of themselves quitting their jobs — a phenomenon now dubbed ‘Quit-Tok.’ What started as a niche
