How Sarcasm Became a Defense Mechanism
In India, especially among youth in Tier 2 and Tier 3 cities, sarcasm has increasingly become a tool to navigate social interactions and emotional challenges. What once might have been
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241Articles
Why Success Stories Online Hide the Failures
In India, especially in Tier 2 and Tier 3 cities, social media is filled with success stories showcasing wealth, achievements, and lifestyle milestones. While these stories inspire, they often hide
How Urban Living Makes People Emotionally Distant
In India, particularly in Tier 2 and Tier 3 cities experiencing rapid urbanization, city life is changing how people connect emotionally. Fast-paced routines, long commutes, and constant digital engagement often
Why Everyone Wants to Be an “Expert” Now
In India, especially in Tier 2 and Tier 3 cities, there is a growing trend of individuals presenting themselves as experts online. Social media and content platforms allow anyone to
The Growing Divide Between Real Life and Online Life
In India, especially in Tier 2 and Tier 3 cities, the gap between online personas and real-life experiences is widening. Social media allows individuals to curate idealized versions of themselves,
Why Gen Z is Refusing Marriage and Tradition
A growing number of young Indians, especially in Tier 2 and Tier 3 cities, are questioning traditional expectations around marriage and family. Gen Z is increasingly prioritizing personal freedom, career
What Oversharing Online Reveals About Insecurity
In the age of social media, oversharing has become common, especially among young Indians in Tier 2 and Tier 3 cities. Posting frequent updates, personal thoughts, or intimate details often
Why People Chase Clout More Than Peace
In today’s digital age, many Indians, particularly in Tier 2 and Tier 3 cities, prioritize online recognition over personal calm and contentment. Clout, measured in likes, followers, and shares, often
The Emotional Cost of Going Viral
Going viral online is often seen as a shortcut to fame and recognition, but for many Indians, especially in Tier 2 and Tier 3 cities, it comes with hidden emotional
The Quiet Shift from Friendships to Followers
In India, especially in Tier 2 and Tier 3 cities, the nature of social connections is quietly changing. Traditional friendships, built on face-to-face interaction and trust, are increasingly supplemented—or sometimes
