Explore stories, trends, and conversations shaping society — from social issues and human interest stories to cultural moments and viral trends. Stay connected to what’s happening around you.
In India, especially in Tier 2 and Tier 3 cities, the nature of social connections is quietly changing. Traditional friendships, built on face-to-face interaction and trust, are increasingly supplemented—or sometimes
In today’s digital landscape, being truthful online can feel surprisingly risky, especially for young Indians in Tier 2 and Tier 3 cities. Social media amplifies opinions, and sharing candid thoughts
Influencer culture has become a powerful force in shaping opinions, behavior, and social norms in India. Particularly in Tier 2 and Tier 3 cities, where traditional values intersect with digital
A new mindset is gaining ground among young Indians, especially in Tier 2 and Tier 3 cities—the pursuit of a “soft life.” Unlike the hustle culture that glorifies overworking, the
In India, and especially in Tier 2 and Tier 3 cities, appearances often seem to matter more than reality. Social media, cultural expectations, and peer pressure have created a world
Hustle culture has become a defining feature of modern life, glorifying long hours, constant productivity, and relentless ambition. In India, particularly in Tier 2 and Tier 3 cities, young professionals
Despite being more connected than ever, many young adults in India, especially in Tier 2 and Tier 3 cities, experience anxiety when it comes to answering phone calls. Texts, chats,
In India, the phrase “settling early” often carries significant social weight, pushing young adults to prioritize financial stability, marriage, or career milestones sooner than they might want. For residents in
Online fame can seem glamorous, with likes, followers, and viral content giving an impression of instant success. In India, especially in Tier 2 and Tier 3 cities, many young creators
Gossip has always been part of human interaction, but in the age of social media, its reach and impact have multiplied dramatically. In India, especially in Tier 2 and Tier
