Devika Gupta: The Clean Roaster Changing India’s YouTube Culture

In a digital landscape often dominated by noise, negativity, and clickbait, Devika Gupta has carved a quiet yet powerful space — using wit, simplicity, and a strong moral compass.

She didn’t start with followers or fame. Her YouTube journey began with nothing but her father’s phone, a small corner in her room, and a head full of ideas. At just 17, Devika was scripting, acting, editing, and uploading her own content — often playing multiple characters herself.

Her first viral moment came with a now-iconic line: “Aisa kaise chalega didi/bhaiya?” That phrase didn’t just go viral — it started a movement. Her roasts weren’t cruel, her reactions weren’t exaggerated. They were funny, sharp, and clean — a rare combination in today’s content ecosystem.

Today, Devika manages three successful YouTube channels:
– Main Channel: 2.5M+ subscribers — known for witty roasting
– Reaction Channel: 750K+ subscribers — unfiltered takes on pop culture
– Shorts Channel: 3.6M+ subscribers — snappy, relatable humor

She’s received multiple YouTube awards, been recognized at top creator events, and more importantly, won the loyalty of an audience who calls themselves “Devustars.”

But Devika’s biggest achievement? She proved that you don’t need vulgarity to go viral. That content can still be clever, kind — and cool.