Ekta Gupta: Blending Mathematics, Creativity, and Culinary Passion into a Lifestyle Brand

Ekta Gupta, better known by her Instagram handle @eks_4ever, has carved a distinctive niche in the digital creator space by weaving together two worlds that rarely meet—mathematics and culinary arts. With a postgraduate degree in mathematics and professional experience as a graphic designer, Ekta never initially imagined herself becoming a lifestyle influencer. Yet her journey shows how personal passion, when shared with authenticity, can grow into a professional identity with wide-reaching influence.

Her story began in the kitchen, cooking for her husband and son. What started as a simple expression of love gradually transformed into a creative pursuit. She began sharing recipes, cooking techniques, and personal food experiences online, where her combination of precision and creativity quickly found resonance. Mathematics instilled discipline and structure, while her design background sharpened her eye for aesthetics—skills that now define her content. Dedicated to five years of consistent work, she turned her passion into an opportunity that now defines her career.

Over time, Ekta’s platform has expanded beyond food to encompass a full lifestyle narrative. From featuring family-friendly recipes to exploring iconic restaurants, reviewing food festivals, and spotlighting cultural events, she offers her audience both inspiration and information. Her collaborations with brands such as Redmi, Haldiram’s, Index Living Mall, and her participation in experiences like the Mango Festival at Alice in Gelatoland by Shahi Durbar, reflect her versatility. She is not confined to one category—her work spans food, technology, home décor, and cultural lifestyle.

What sets Ekta apart is her ability to blend authenticity with professionalism. Every post reflects care in presentation and detail, a balance rooted in her background. She celebrates her identity as a wife and mother, often reminding her community that her journey started at home. At the same time, she embraces the evolving role of a digital influencer—building partnerships, creating content that engages, and inspiring others to see cooking not as a task, but as a source of joy.

Today, with a growing community of followers and recognition as an influencer in the food and lifestyle space, Ekta Gupta stands as a reminder that personal passion can become a powerful professional path. Her work continues to inspire, blending the exactness of equations with the creativity of recipes, while showing that a well-balanced life is as much an art as it is a science.