When you think of food influencers in India, the image that often comes to mind is high-end restaurants, curated aesthetics, and sponsored meals. But Sandesh Bora, the face behind @f4foodi, breaks that mold entirely.
Based in Nashik, Maharashtra, f4foodi isn’t about polish—it’s about presence. With over 160,000 loyal followers on Instagram and more than 4,700 posts, Sandesh has turned his personal love for local food and travel into a grassroots movement.
A Journey That Started with One Plate
Sandesh began documenting his food experiences over seven years ago—not in a studio, but on the streets. His content captures real moments: a steaming bowl of misal pav, midnight biryani from a tucked-away kitchen, or a sunrise breakfast at a roadside idli joint. The visuals aren’t edited for perfection. They’re filmed in the moment, often from the passenger seat of his scooter or while standing in crowded queues. That’s the charm.
He’s covered everything from small-town stalls in Satana to city favorites in Hyderabad. His post titles say it all:
– “Most Crowded South Indian Breakfast Place in Nashik”
– “4 AM Mutton Dum Biryani in Hyderabad—Spicy and Worth It!”
– “Hidden Soya Khichdi Spot You’ve Never Heard Of”
There’s no pretense. No filters. Just raw hunger and honest storytelling.
Not Just Food—It’s a Lifestyle
While food is the focus, the backdrop often changes. You’ll see reels of camping near lakes, exploring village markets, or sipping chai with strangers on dusty roads. It’s a blend of travel, culture, and community, seen through the lens of what people eat and where they eat it.
For audiences tired of high-gloss, ad-heavy influencer content, f4foodi is a breath of fresh air. His consistency is remarkable—posting nearly daily, staying responsive, and engaging directly with followers. He’s built a real community, not just an audience.
A Trusted Name for Local Collaborations
What makes Sandesh an asset for brands, especially those in the food, beverage, and regional travel space, is trust. He’s already introduced countless small businesses to his audience, often with no frills—just a short caption, a genuine review, and organic reach.
He’s also open to collaborations, frequently mentioning in his posts and bio that he welcomes invites and brand campaigns. And because he’s built his platform slowly and authentically, his followers listen.
This makes him the perfect partner for:
– Regional food brands or spice companies
– Local eateries and cafes
– Travel gear brands targeting rural destinations
– Hospitality ventures aiming for Maharashtra tourism
– Digital campaigns wanting authentic grassroots traction
Final Thoughts
f4foodi isn’t just another food page—it’s a chronicle of real India. Of the places that don’t show up on TripAdvisor. Of dishes your grandma made, served with a twist at a roadside stall. Of stories told through sizzles, spices, and second servings.
In a landscape dominated by big-city influencers and over-produced content, Sandesh Bora reminds us that the best stories are the ones served hot, messy, and straight from the heart.
Over the years, he’s explored and created content not just across India, but internationally too—covering food experiences in **8 countries** and more than **20 cities**. From bustling Indian streets to hidden culinary gems abroad, his lens captures the essence of every dish and destination.