Google Lets You Pick Your News Heroes: ‘Preferred Sources’ Now on Search

Google’s latest feature, Preferred Sources, is giving users in India and the US a chance to control the news they see. Instead of feeling overwhelmed by algorithm-driven Top Stories, readers can now highlight sources they trust—like your favourite local newspaper or blog—and see more of their content. It’s a small change with big impact, especially for informed readers in Tier 2 towns who want a news feed that’s both trusted and familiar.

How It Works
When searching for a trending topic, you can tap the icon next to the Top Stories. From there, choose outlets you trust. Google will then prioritize these sources in the “Top Stories” section or even create a “From your sources” tab—giving your picks more of a spotlight.

Why This Matters
In many Tier 2 cities, digital news readers often rely on regional publications and community blogs. With Preferred Sources, they can ensure their trusted outlets appear more prominently, while still getting a mix from other media. It’s a practical way to stay connected to news that matters locally, without algorithmic clutter.

Empowering the Reader
The feature doesn’t lock you in. Users can revisit and tweak their preferences anytime. It offers flexibility without limiting diversity—so popular headlines still appear, but your go-to sources get fairer visibility.

What News Sites Should Do
Local publishers now have a chance to directly encourage loyal readers to add them as preferred sources—helping their content reach those who actually care. It’s a win for both readers and regional media houses looking to strengthen their digital reach.

Conclusion
By letting users highlight trusted news sources, Google is handing control back to the reader. It’s a small shift in the search experience—but one that could reshape how we consume news, especially outside big cities. Whether it’s your hometown newspaper or a favourite blog, your voice in curating the feed just got louder.