Google’s Pixel 10 Teaser Takes a Sharp Shot at Apple’s Missing AI Features

Google is drumming up attention ahead of the Pixel 10 series launch on August 20, 2025, with a clever new teaser that pokes fun at Apple’s delayed rollout of AI Siri features. The ad mocks users who bought iPhones for promised AI earlier this year, urging them: if it’s still “coming soon” after a full year—you may just want to switch phones instead.

Introduction
In a bold move, Google dropped a 30-second teaser for the Pixel 10 lineup that frames Apple’s Siri enhancement as perpetually overdue. Using the tagline “Ask more of your phone”, the video suggests that while Apple keeps delaying, users can get full AI capabilities immediately with Google’s upcoming phone.

The Teaser: Message, tone and visuals

Google’s video opens with a voiceover: “If you buy a new phone because of a feature that’s coming soon… but it’s been coming soon for a full year, you could change your definition of ‘soon’. Or you could just change your phone.” The message lands right between sharp humor and a consumer nudge.

It closes with “Ask more of your phone”, a release date (August 20), and visuals of the Pixel 10 Pro in the new metallic Moonstone finish, set against an instrumental remix of Dr. Dre’s The Next Episode—a subtle nod to Apple’s acquisition of Beats

Why the jab at Apple?

Apple first unveiled its “Apple Intelligence” upgrade and promised a smarter Siri at WWDC 2024. Over a year later, key features still haven’t launched. Apple executives have pushed the timeline to 2026, citing internal quality issues. Google capitalised on this delay—shifting the consumer narrative from waiting to upgrading now

Pixel 10: AI-ready from day one

Google positions the Pixel 10 family as thoroughly AI-equipped at launch. Powered by the latest Tensor G5 chip and Google’s Gemini AI suite, the phones are touted as ready for AI tasks right out of the box—contrasting sharply with Apple’s lag

Indian Tier‑2 Relevance: Why it matters here too

For buyers in cities like Jaipur, Lucknow, or Kochi, where premium phones are often chosen for their perceived brand benefits, this campaign underscores a key question: are features delivered on time or still just promises? As consumers become more AI-conscious, reliable delivery may now matter more than flashy previews.

Balanced Perspective

Google’s teaser is smart marketing, no doubt. But critics question whether poking at Apple is enough when Pixel buyers sometimes face performance, regional feature access, or battery-life trade-offs. Meanwhile, Apple defends focusing on stability and quality over deadlines. The broader tech debate remains: hype or substance? Reddit9to5Google

Conclusion
Google’s Pixel 10 teaser turns Apple’s postponed Siri AI into its selling point, positioning itself as the reliable alternative. With AI built in from day one, it aims to convince buyers to switch from “coming soon” promises to immediate capabilities. As Tier‑2 city consumers in India become more AI-savvy, this could shift how brand value is perceived—and what actually matters in a smart phone.