Khyati Malkan: The Stylishly Chic Force Behind Fashion, Beauty, and Community

In the heart of Mumbai’s buzzing fashion and lifestyle scene, Khyati Malkan has built a name that resonates with creativity, consistency, and entrepreneurship. Known to many as “The Stylishly Chic,” Khyati is far more than just a fashion and beauty influencer. Over the past seven years, she has transformed her passion for style into a career that balances content creation, brand collaborations, event curation, and business leadership. Her journey is not just about glossy campaigns or picture-perfect posts,it is about persistence, reinvention, and creating space for others to grow alongside her.

Khyati’s entry into the digital world was not marked by grand strategy but by a simple desire to share her perspective on fashion and beauty. In an industry where trends change almost daily, she stood out because she chose to remain authentic. She never treated her audience as numbers but as a community. Slowly, this authenticity built trust, and with trust came opportunities. Her very first collaborations reflected her growing credibility—partnering with the international brand Daniel Wellington and, in India, with mCaffeine. These early partnerships became stepping stones toward the 450+ brand associations she has to her credit today.

Her portfolio now boasts campaigns with some of the biggest names in the Indian and global beauty space—Lakmé, Nykaa, Myntra, Amazon Beauty, Plum, and more. Each collaboration has been a testament to her ability to adapt her creative style to align with a brand’s voice without losing her personal touch. This balance between individuality and collaboration has been a big reason why she continues to thrive in a space that is often saturated with talent.

Recognition followed naturally. Winning the title of Macro Influencer of the Year was not just another feather in her cap—it reflected her consistent presence, the impact she created through her content, and the credibility she earned among brands and audiences alike. For someone who started with nothing more than a smartphone and an idea, the journey from direct messages to being featured on billboards highlights both her resilience and her evolving vision.

But Khyati’s ambition has always been bigger than just personal growth. She recognized early that the influencer industry in India was growing but also needed structure and direction. That’s when she founded The Digital Affair, a 360° influencer marketing and branding agency. Through this venture, she has been able to bridge the gap between brands and creators, ensuring that collaborations are not just transactional but impactful.

Her community-building efforts extend beyond her agency as well. Khyati also leads the WhatsApp Creator Community – Engage & Network Hub, a thriving space for influencers and creators to connect, collaborate, and learn from each other. The group is open to creators across niches, and those interested can simply DM her to join. It is this spirit of inclusivity and networking that sets her apart as not only a content creator but also a mentor and community builder.

Of course, her journey has also been shaped by deeply personal struggles. After losing her mother and navigating four difficult years, she chose not to step back but to rise stronger. Those years, though painful, taught her resilience, patience, and the power of rebuilding from scratch,qualities that today define her success.

She often describes her journey as one that has taken her “from DMs to billboards,” a phrase that perfectly captures her evolution. Behind every polished campaign is a story of countless hours spent brainstorming, filming, editing, and strategizing. Behind every luxury showcase is the struggle of planning, coordinating, and ensuring that brands and creators both walk away satisfied. Behind every business success is the courage to take risks and the patience to see them through

Khyati believes her growth is not hers alone but also a reflection of the people and energies that supported her. “I’m endlessly thankful to the universe for aligning opportunities at the right time and for blessing me with the right people by my side,” she shares. Among those, she credits her husband as her biggest strength. Even though their marriage is less than a year old, his constant encouragement, patience, and belief in her have been instrumental in her recent growth. Together, they’ve built not just a partnership but a foundation of support that fuels her ambition every single day.

Today, Khyati Malkan is not just a successful influencer but also a leader who inspires others to dream bigger. Her story reflects the reality of the influencer world—it is glamorous on the outside, but it demands grit, creativity, and relentless effort behind the scenes. More importantly, her journey shows that influence is not about numbers alone but about the kind of impact one creates in people’s lives.

Whether she is posting a new reel, curating a high-end fashion event, mentoring creators in her WhatsApp community, or guiding collaborations through her agency, Khyati continues to redefine what it means to be an influencer in today’s world. She has built her career on the values of authenticity, innovation, and empowerment. And as she continues to grow, she is also building a future where creators are not just content makers but entrepreneurs, community builders, and changemakers.