Kodak’s Future in Doubt as Company Faces Uncertain Financial Outlook

Kodak, the iconic US photography brand with a 130-year legacy, is facing serious financial troubles. The company has said current market conditions raise “substantial doubt” about its ability to continue operations. For many, Kodak is not just a brand—it’s a piece of history that shaped how the world captured memories. Now, its survival is in question.
Kodak once dominated the global photography market, producing everything from cameras to film rolls that became household staples. But the digital photography revolution in the early 2000s eroded its market share, forcing it to declare bankruptcy in 2012 before attempting a revival with printing, packaging, and digital solutions.
The company now faces fresh challenges—declining demand, rising costs, and stiff competition in both traditional and digital imaging. Its latest financial disclosure warns of liquidity issues that could impact ongoing operations. This raises the possibility of restructuring, asset sales, or even closure if conditions do not improve.
In India, Kodak still holds a nostalgic place in the hearts of photography lovers, especially in Tier 2 cities where film cameras were once a prized possession for weddings, festivals, and school events. However, with smartphones replacing most photography needs, the brand’s relevance has sharply declined here too.
Analysts say the coming months will be crucial. If Kodak secures fresh investment or pivots successfully, it may survive. If not, the world could see the end of a brand that taught generations to “capture the moment.”