Ashwin Kumar’s latest mythological drama Mahavatar Narsimha is proving to be a surprise hit at the Telugu box office. In just five days since release, the film has pulled in over ₹29 crore, showing solid weekday collections and strong word-of-mouth support, especially in Tier 2 cities and smaller towns.
Despite limited pre-release hype, the film seems to have struck a chord with audiences looking for devotional content paired with theatrical spectacle. The storyline, centered around the fierce avatar of Lord Vishnu, blends religious sentiment with high-octane visuals, helping it perform well even in non-metro centers.
What’s worked in the film’s favour is the strong pull from family audiences and spiritual groups, many of whom are turning up in large numbers for group viewings. Cities like Vijayawada, Warangal, Tirupati, and even smaller circuits in Andhra Pradesh and Telangana have reported steady bookings through the week.
Industry analysts believe that this kind of performance — where a film grows stronger after release instead of dropping off — signals a shift in audience priorities, especially outside the multiplex crowd. Devotional and mythological genres, when executed well, still have a powerful hold on the regional market.
With the weekend ahead and little direct competition, Mahavatar Narsimha is likely to cross the ₹35 crore mark soon. Whether it maintains this momentum beyond the second week will depend on how urban audiences respond, but for now, the film’s team has reason to celebrate.