Natasha Desai – Redefining Fashion, Lifestyle, and Authentic Storytelling

Natasha Desai’s journey is a powerful reminder that passion, consistency, and authenticity can turn a simple idea into a career that inspires thousands. A Mumbai-based fashion and lifestyle storyteller, Natasha is the face behind the popular Instagram handle @beautyandthelook7, a platform she founded five years ago during a period when motherhood temporarily paused her professional life.

What began as a creative outlet—sharing daily outfits, beauty tips, and personal style—soon evolved into something more meaningful. For Natasha, content creation became a way to reconnect with her own identity beyond the roles of home and family. Encouraged by her husband and friends, she committed to posting every single day, realizing that consistency was the key to visibility. That dedication not only paid off but also shaped her into one of the most recognized lifestyle influencers in India.

Building an Authentic Voice

Natasha’s strength lies in her authenticity. Her relatable style, warm content, and genuine voice resonate deeply with her audience, creating a loyal community that engages with her not just for fashion tips, but also for inspiration. This honest connection opened doors to collaborations with some of the biggest global brands—L’Oréal, Garnier, Nykaa, Huda Beauty, Coca-Cola—and luxury partners such as St. Regis and JW Marriott.

Even while navigating the challenges of motherhood and content creation, Natasha remained determined. She recalls moments when posting felt impossible, sometimes going ten days without sharing anything. That turning point, when she promised herself consistency, marked the beginning of a new chapter. Since then, she has never looked back.

Philosophy and Mantra

For Natasha, success is rooted in patience and perseverance. She strongly believes that “Patience and consistency are the best ways to succeed”—a philosophy that guides her growth both personally and professionally.

Her personal mantra, “If you love what you do, you’ll never fail,” reflects her approach to work and life. Natasha’s platform is not just about style; it’s about authenticity, resilience, and the joy of pursuing passion with dedication.

An Inspiring Story

Natasha Desai’s story is a testament to how simple beginnings, sustained effort, and unwavering faith in oneself can transform into an inspiring career. Today, she is more than a fashion and lifestyle influencer—she is a storyteller whose journey resonates with women everywhere, especially those striving to balance personal commitments with professional aspirations.

Through her platform, Natasha continues to remind her audience that passion, when nurtured with patience and consistency, can lead not only to success but also to fulfillment.