NHRC Directs Action Over Ranbir Kapoor’s E-Cigarette Scene in Netflix Series

Bollywood actor Ranbir Kapoor is facing legal scrutiny following a scene in the Netflix series The Ba**ds of Bollywood*, where he is depicted using an e-cigarette. The National Human Rights Commission (NHRC) has intervened, directing authorities to investigate the matter, citing potential violations of the Prohibition of Electronic Cigarettes Act, 2019.

The Controversial Scene
In the series finale, Kapoor makes a cameo appearance as himself. During this segment, he is shown using an e-cigarette without any health warning or disclaimer. This portrayal has raised concerns among viewers and activists about its influence on young audiences and its compliance with Indian laws regulating tobacco and nicotine products.

NHRC’s Intervention
Responding to a complaint filed by social activist Vinay Joshi, the NHRC has sought an Action Taken Report from the Ministry of Information and Broadcasting and the Mumbai Police. The commission emphasized the need for responsible content, especially on digital platforms accessible to impressionable viewers. NHRC member Priyank Kanoongo highlighted the importance of adhering to legal standards in media portrayals.

Legal and Ethical Considerations
The Prohibition of Electronic Cigarettes Act, 2019, bans the production, sale, and advertisement of e-cigarettes in India. The absence of a statutory warning in the series has been criticized for potentially glamorizing the use of banned substances. Legal experts argue that such portrayals can undermine public health initiatives and legal frameworks designed to curb tobacco and nicotine use.

Industry Reactions
While Netflix has yet to issue an official statement, the incident has sparked a broader conversation about content regulation on streaming platforms. Industry stakeholders are calling for clearer guidelines to ensure that digital content aligns with national laws and ethical standards.

Conclusion
The NHRC’s directive underscores the growing scrutiny of digital content in India. As streaming platforms become more influential, balancing creative expression with legal and ethical responsibilities remains a critical challenge for the entertainment industry.