Realme 15 and 15 Pro Launched in India: AI Photo Editing and Mid-Range Power at the Core

Realme has officially launched the Realme 15 and Realme 15 Pro in India, targeting users looking for powerful smartphones with AI-based tools at a competitive price. With mid-range specifications, a sleek design, and features like the new AI Edit Genie, the devices aim to capture attention from young consumers, especially in Tier 2 cities where value-for-money phones dominate the market.

What’s New in Realme 15 and 15 Pro

The standout addition in both models is the AI Edit Genie, an AI-powered photo editing feature designed to simplify complex editing with a single tap. It enables users to remove unwanted objects, enhance portraits, and apply visual effects without using third-party apps.

Both phones come with AMOLED displays, high refresh rates, and improved camera sensors. The 15 Pro, as expected, gets the better specifications, including a higher-resolution camera and a more powerful chipset aimed at casual gamers and content creators.

Focus on Practical Performance

Realme has continued its trend of balancing price and performance. The phones run on Realme UI based on Android 14 and support fast charging. Storage options vary, with expandable memory still available—a feature appreciated by many users in India.

Battery capacity and 5G support make these devices future-ready for users in smaller cities, where network upgrades are gradually reaching more towns and semi-urban areas.

Why It Matters for Tier 2 Buyers

Tier 2 and Tier 3 cities have become key markets for smartphone brands. Buyers in these areas are no longer just looking for budget phones—they want features that offer a near-flagship experience. Realme’s focus on AI tools, good displays, and decent performance at a reasonable cost directly caters to this shift in consumer expectations.

Additionally, for users in cities like Bhopal, Surat, Nagpur, and Kochi, where digital creators and small business owners are on the rise, tools like AI Edit Genie could appeal to those who edit content for social media or marketing without investing in expensive gear.

Conclusion

With the launch of Realme 15 and 15 Pro, the company is clearly aiming to bridge the gap between affordability and smart tech. By including AI-powered features and competitive hardware, Realme continues to push its relevance among India’s aspiring users—particularly in regions where the smartphone is more than just a device, but a daily work tool and creative partner.