In a space where communication is constantly evolving, Samruddhi Parulekar has managed to strike a rare balance, blending academic rigour with creative flair. With a strong foundation in Journalism and a postgraduate degree in Public Relations, Samruddhi has been actively working in the media industry since 2018. But her story doesn’t start or end there.
For the past seven years, she has been a guiding force for thousands of mass communication students in Mumbai, teaching and mentoring the next wave of storytellers, publicists, and digital natives. Her classrooms weren’t just about textbooks, they were about relevance, real-world application, and forward-thinking communication strategy.
While teaching remained central to her professional journey, Samruddhi also cultivated a parallel passion that grew into something much bigger, a side hustle in travel and lifestyle content. What began as an outlet in 2018 soon evolved into a full-fledged pursuit of storytelling, one post and one destination at a time. Her Instagram feed became a canvas for thoughtful experiences, personal insights, and well-framed visual stories.
Today, Samruddhi has taken the leap as a full-time content creator, channeling her years of academic and industry expertise into building something of her own. She now runs SP Digital, a social media agency that supports a diverse set of clients, from local businesses to independent artists, helping them grow and build their digital identity in a cluttered online world.
Her approach stands out because it’s never just about trends or metrics. It’s rooted in purpose. Whether she’s crafting content for brands or traveling to tell stories that matter, Samruddhi brings a sense of responsibility and authenticity to everything she creates.
What’s next? For Samruddhi, it’s simple, keep evolving, keep educating, and keep creating. Because for her, communication isn’t just a career. It’s a mission.
Follow her journey on Instagram: @samruddhiparulekar