
Once confined to Ayurvedic dispensaries in the Himalayas, shilajit has become a mainstream supplement for Indians seeking natural boosts to energy, strength and endurance. The mineral-rich resin now lines pharmacy shelves from Jaipur to Jorhat, buoyed by social-media buzz and fitness trends. With dozens of labels vying for attention, we examine five widely available brands—assessing sourcing, purity claims, and price points—so consumers, especially in Tier 2 cities, can make informed choices.
How to Choose Wisely
Look for third-party lab certificates showing fulvic-acid percentage and heavy-metal levels. Authentic Himalayan origin matters—products that specify altitude and location are more transparent. Choose the format that suits your routine; resin is potent but requires care, while capsules are easier to use. Always consult a doctor or Ayurvedic practitioner if unsure.
Relevance for Tier 2 Cities
Shilajit demand is growing beyond metros. Pharmacies in cities like Bhopal, Nagpur and Surat are witnessing increasing sales, especially among youth and fitness enthusiasts. With online platforms ensuring wider access, consumers in Tier 2 towns can now explore verified options—but should remain cautious of counterfeit products.
Conclusion
Shilajit’s rising popularity reflects India’s deeper interest in traditional health solutions. With the right product and proper usage, it can become a natural part of daily wellness. Transparency from brands, better awareness among consumers, and wider availability in semi-urban markets will define its future success in India’s growing wellness economy.