
The globally popular series Squid Game returned with its reality-based spin-off, Squid Game: The Challenge, but this time it’s not just the intense gameplay that’s sparking conversations. Viewers across the globe — including fans in India — are now criticising the show for allegedly promoting misogynistic narratives and subtle pro-life messaging, raising questions about representation and responsibility in global entertainment.
In one of the recent episodes, a storyline involving a pregnant contestant drew attention. Audiences felt the portrayal leaned toward glorifying motherhood and subtly pushed a pro-life agenda. Some also pointed out that women characters were either side-lined or shown in roles that reinforced outdated stereotypes.
Many fans took to social media platforms to express disappointment, arguing that the show missed an opportunity to reflect more diverse and empowered female perspectives — especially given the massive global viewership and influence of the franchise.
In Tier 2 cities across India, where international content consumption is rising rapidly, the controversy hasn’t gone unnoticed. Young viewers from cities like Bhopal, Nagpur, and Surat — many of whom connected with the original Squid Game for its critique of class inequality — now feel let down by what they see as a step backward in gender portrayal.
Social media users from these regions are not just passive viewers anymore; they’re actively participating in global conversations around entertainment ethics and storytelling accountability.
Cultural analysts and media scholars argue that creators of global content must be aware of the social impact of their narratives. In shows that blur the lines between fiction and reality, like The Challenge, the stories told — even through unscripted moments — can shape audience perceptions.
Some defend the show, saying interpretations vary, and not every scene is crafted with a political or social message in mind. Still, the growing feedback points to a larger demand for better representation, especially of women in high-stakes, competitive settings.
Streaming platforms are under increasing pressure to be mindful of inclusivity, gender sensitivity, and cultural diversity. With global reach comes global responsibility — something that Indian OTT creators are also recognising as they aim to compete on the world stage.
For viewers in India, especially in semi-urban pockets where international series often influence trends and opinions, such debates matter more than ever.
Squid Game: The Challenge may continue to attract high viewership, but the recent backlash highlights an important shift — audiences today are not just watching, they’re questioning. As content crosses borders and cultures, creators must ask: are we entertaining at the cost of inclusivity? The answer could shape the next wave of storytelling.