Tata Harrier EV Launched At Just Rs…; More Powerful Than Fortuner – Check Range, Features And Specifications

Sakshi LadeBusiness1 month ago40 Views

Tata Motors has officially launched the all-electric version of its popular SUV — the Tata Harrier EV — at an attractive starting price point. Positioned as a premium electric SUV, the Harrier EV aims to challenge both diesel and petrol-powered competitors, including the Toyota Fortuner. With its robust performance specs, modern features, and extended range, the Harrier EV could reshape EV adoption in India, especially in urban and Tier 2 city markets.


Bold Move in the Electric SUV Segment

The Tata Harrier EV arrives at a time when demand for electric vehicles is steadily rising, particularly among younger buyers and environmentally conscious families. While Tata hasn’t officially revealed the exact starting price in this release, the company has hinted it will be “competitive” — possibly under ₹30 lakh.

This pricing strategy positions it as a serious rival not just to other EVs but also to top-selling SUVs like the Fortuner.


Performance: A Step Ahead

The Harrier EV is built on Tata’s Gen 2 EV architecture and is expected to come with a dual motor setup offering all-wheel drive capabilities. The combined output is speculated to exceed 250 bhp — potentially surpassing the Toyota Fortuner in raw power.

Acceleration is also a key highlight, with the Harrier EV reportedly capable of going from 0–100 km/h in under 9 seconds.


Range and Charging

One of the most important factors for EV buyers is range — and the Harrier EV doesn’t disappoint. Tata claims an impressive real-world range of over 500 km on a single charge, depending on driving conditions.

The vehicle also supports fast charging, which can replenish up to 80% battery in under an hour using a compatible DC charger. For cities and towns with improving EV infrastructure, this could be a game-changer.


Interior, Features and Tech

Inside, the Harrier EV sports a modern, spacious cabin with a digital instrument cluster, large touchscreen infotainment system, panoramic sunroof, and connected car features. Safety features include ADAS (Advanced Driver Assistance Systems), 6 airbags, a 360-degree camera, and electronic stability control.

The SUV is designed to appeal to both families and working professionals looking for a tech-forward upgrade.


Relevance to Tier 2 Markets

Tier 2 cities like Nagpur, Indore, Coimbatore, and Lucknow are witnessing rapid EV infrastructure development. With rising fuel costs and greater environmental awareness, demand for electric SUVs is growing beyond metros.

Tata’s strong service network in these regions further enhances the Harrier EV’s appeal. For many buyers in these cities, the Harrier EV offers a blend of practicality, status, and sustainability.


Conclusion

With the launch of the Harrier EV, Tata Motors has signaled its intent to dominate the premium electric SUV space in India. Its bold performance claims, solid range, and modern feature list make it a compelling alternative to traditional diesel giants like the Fortuner. As India moves steadily toward electrification, offerings like the Harrier EV are likely to play a key role in expanding the EV footprint beyond major urban centers.

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