
Vijay Deverakonda’s latest spy-action film Kingdom opened with impressive numbers, but as it entered its fifth day in theatres, the momentum seems to be slowing. The film, which created a solid buzz across Telugu-speaking regions and beyond, has collected ₹43.15 crore domestically so far. While the initial response was promising, the dip in collections raises questions about its staying power.
Kingdom kicked off with high expectations, thanks to Deverakonda’s star pull and the film’s action-packed promotional material. The first few days saw packed shows in several Tier 2 cities, especially in Andhra Pradesh and Telangana. However, by Day 5, footfalls began to decline, hinting at mixed word-of-mouth and limited repeat viewership.
Trade analysts noted that while action films often see sharp drops after opening weekends, the dip here was slightly steeper than expected. This suggests the storyline or pacing may not be connecting with a wider audience beyond the actor’s core fanbase.
Smaller cities, which form a big chunk of the Telugu cinema audience, initially responded well to the film’s themes of espionage and patriotism. But sustaining attention beyond the weekend is proving difficult. Viewers in cities like Vijayawada, Warangal, and Vizag reportedly showed lower occupancy in weekday screenings.
For an actor like Deverakonda, who has built a strong following in these regions, this performance is a bit of a reality check. It shows that star power alone isn’t enough to ensure sustained box office success without strong content backing it.
Whether the film picks up again over the next weekend will depend on word-of-mouth and the lack of new competition at the box office. Currently, the movie stands at a respectable ₹43.15 crore, but the trend suggests that it may slow further unless there’s a renewed push or audience buzz.
In the end, Kingdom is another reminder of how quickly audience interest shifts—especially in regional cinema where content, emotion, and timing have to align perfectly.