Vivo’s latest foldable phone, the X Fold 5, has officially hit the Indian market. With pre-launch buzz and competitive pricing, the phone is now up for grabs along with a set of launch offers and discounts. This marks Vivo’s attempt to take on Samsung and Motorola in India’s emerging foldable smartphone segment.
Premium Foldable, Serious Competition
The X Fold 5 is being positioned as a premium device with flagship-level performance. It offers a book-style fold, high refresh rate displays (both inner and outer), a solid camera setup, and a hinge that promises durability. What sets it apart is the effort to balance sleek design with functional use—Vivo clearly wants to attract users who are serious about multitasking and mobile productivity.
The launch price puts it in direct competition with Samsung’s Z Fold lineup, but Vivo is sweetening the deal with limited-period discounts and exchange bonuses.
Where It Matters: Tier 2 Cities Watch Closely
While metros will likely drive initial sales, the real potential lies in Tier 2 cities where users are increasingly opting for high-end smartphones. For many, this is not just about having the latest device—it’s also a statement of aspiration. The rise of digital creators, remote professionals, and tech-savvy entrepreneurs in cities like Nagpur, Jaipur, Lucknow, and Bhopal has expanded the market for premium gadgets.
If Vivo can ensure service support and easy financing in these cities, it stands to gain early traction.
Features That Catch Attention
Some of the standout features of the X Fold 5 include its ultra-thin flexible display, in-display fingerprint scanner on both screens, and a strong focus on camera tech—something Vivo has traditionally done well. The device also comes with improved cooling for performance-heavy use and refined multitasking tools tailored for the foldable format.
These are not just gimmicks—they’re real additions that could change how users engage with their phones.
Smart Marketing and Timing
Vivo has timed the launch strategically, right as the festive season buildup begins. Offers include instant bank discounts, zero-cost EMI options, and loyalty bonuses for existing Vivo users. That combination could attract buyers sitting on the fence about trying a foldable.
The brand is also banking on influencer campaigns and in-store demo experiences to drive trust.
Final Word
The foldable phone race in India is heating up, and Vivo’s X Fold 5 brings a serious option into the mix. Whether it can match or beat Samsung in the long run depends on more than specs—it’s about support, updates, and brand trust. But for users looking to break away from regular slabs and try something bold, this device is worth watching.