Why Optinova Is the AI Partner Global SMEs Are Already Betting On

Meet Optinova, The Buildern Operator Strategist Trio Redefining SaaS and AI for the Next Decade

Who We Are: From Zero to Market on Three Continents

Optinova’s founding trio Stefan Coker (CEO), Nathan Foley (CGO), and Anass Hamdaoui (CSO) have built Optinova into a category defining brand at the crossroads of automation, product, and global distribution. Operating as both a SaaS product studio and a B2B AI integration partner, we turn promising ideas into market ready solutions, scaling fast across Europe, Asia, and the US.

Together, our backgrounds unlock a rare blend: deep technical chops in AI, track records launching high growth SaaS products, expertise in community driven Web3 projects with tens of millions in trading volume, and experience running global scale events with top tier audiences. This enables us to move fast with the operational discipline to make scale stick.

What’s Our Edge? ROI Driven Automation for Ourselves and Our Clients

At Optinova, we build AI tools and SaaS products for ourselves and then help others do the same. Our portfolio includes

tapp, a deep linking solution that recovers up to 70% of lost conversions in social in app browsers a game changer for marketers

DriveSmart, a gamified driving exam prep platform targeting EU dominance through better engagement and retention

Nutriquest, a social nutrition tracker blending the best of Strava’s competition with BeReal style honesty for a fresh take on health apps

On the B2B side, we engineer AI powered automations for industries ranging from real estate and law to gyms and e commerce helping our clients unlock new revenue streams, reactivate leads, and streamline workflows for measurable ROI

What makes us different? We don’t just prototype. We ship. With a dedicated team of 8 full time developers, a distributed go to market system, and a culture where marketing isn’t an afterthought but a core product feature, we deliver both internal SaaS hits and external client wins without overextending

From Hype to Reality: Navigating AI & Web3 with Discipline

Our journey included its share of high tech temptations. But we learned fast: “Separating hype from substance is the founder’s first job.” We obsess over metrics, not manias, focusing on what delivers sustained adoption and repeatable revenue, not just viral moments. That means

Engineering compliance and cultural fit for each market we enter

Splitting teams to balance SaaS scaling with B2B project delivery

Designing every new product with built in distribution so it finds users, not just servers

Hard Won Wisdom from the Trenches

Speed plus structure wins: Rapid iteration matters, but not at the expense of operational discipline

Automation is leverage: Let AI handle the busywork humans should focus on creative and strategic leaps

Distribution as a product feature: Marketing and community access aren’t add ons; they’re built in from day one

Partnerships are rocket fuel: By aligning incentives with creators, industry insiders, and communities, we turbocharge both adoption and exits

Global Ambitions and What’s Next

In the next few years, we see Optinova as the go to AI enablement operator for SMEs across Europe and Asia, building multiple category leading SaaS products primed for high value exits while running a thriving AI automation and integration arm for global clients

We want founders, clients, and investors to see Optinova as more than a studio or consultancy. We’re builders, operators, and strategists proof that honest, ROI driven AI can transform not only how software gets built, but how real business value gets unlocked for a new generation of global companies

Source: This article is based on the “Optinova” founder narrative, company philosophy, and experience profile as outlined above, combined with best practices and storytelling insight from the user’s personal knowledge base and leading SaaS and AI builder/operator case studies